Motion Design . Branding . Illustration
Constella
The brief was to create a motion principle alongside a
30 second reel for a hypothetical brand. Constella is a
technology company providing storytelling solutions in
Augmented Reality or AR.
The reel conveys the tone of voice of the brand and shows exactly how the brand should look in motion. The reel highlights the brand motion principle “immersive”, represented by shaky camera movements and parallax effects to make it feel like exploring an AR experience.
The project includes a number of brand illustrations and a logo animation.
The reel conveys the tone of voice of the brand and shows exactly how the brand should look in motion. The reel highlights the brand motion principle “immersive”, represented by shaky camera movements and parallax effects to make it feel like exploring an AR experience.
The project includes a number of brand illustrations and a logo animation.
Motion Design
The motion principle for this reel was Immersive. AR would have no reason to exist if it weren’t able to truly immerse the user in its world. To achieve this, brand motion graphics will feature a handheld camera effect to create a sense of movement, suggesting the audience is commanding the experience.
Scenes may also feature a parallax effect, where there is a varying degree of motion between foreground and background elements to create a sense of depth.