Product Design . Motion Design . Illustration
My Opi
Created in collaboration with Stephanie Lu and Ella Randall.
MyOpi is a digital class pet that rewards outdoor time and helps fight myopia in kids before it settles in.
This project was created in response to a D&AD New Blood Brief which challenged us to create a digital experience that would get kids away from screens to reduce the onset of myopia or shortsightedness.
Our research revealed that myopia can’t be reversed but should be prevented from ages 5-8. It’s not easy to get little kids to care about their wellbeing but they love their pets, so this solution keeps them healthy and happy!
MyOpi is a digital class pet that rewards outdoor time and helps fight myopia in kids before it settles in.
This project was created in response to a D&AD New Blood Brief which challenged us to create a digital experience that would get kids away from screens to reduce the onset of myopia or shortsightedness.
Our research revealed that myopia can’t be reversed but should be prevented from ages 5-8. It’s not easy to get little kids to care about their wellbeing but they love their pets, so this solution keeps them healthy and happy!
